Skip to main content


Outstanding Selection of Bikes & Accessories
With one of the largest inventories in New Jersey, you can expext the best products from the best brands when you visit BEACON. We've done our research to ensure that we have products in stock that are perfect for you. We have bikes for the whole family, from high-performance mountain, road and triathlon bikes to kids bikes and recreational cruisers & hybrids - we've got it all!     
 Years of Experience

 Beacon Cycling has been a local, family-owned business since 1930. Our staff is knowledgeable and here to help!

 Don't hesitate to call or stop in!

Complete Service Department

When you bring your bike to BEACON for service, we start with a free, no obligation estimate. One of our service techs will discuss your bicycle with you and carefully explain what we recommend, always respecting your choices and your budget. We have several maintenance packages available to help you get comprehensive service at a great value.

From fundamental adjustments and flat tires to suspension overhauls and wheel builds, we are equipped to handle it all.


Beginner Biking Alliance Accredited Retailer

Beginner Biking Alliance Accredited Retailer

BBA Accreditation represents a commitment to customer service practices that build trust, comfort and accessibility for beginner cyclists. Accreditation is built on the 5-Point Standards that embody the important elements of creating and maintaining a beginner friendly bike shop by training to work with cyclists at every level, servicing all bicycle makes and models, and providing positive, personalized service.

America's Best Bike Shops 2018. Thank you for making us one of the best.

- Every year from 2013-2018!


   Simply sign up with one of our staff when in the store or upon the purchase of a new bicycle.   There is no fee to join You will receive email communications of all cycling events news, product specials and other cycling related matters from us.  We will send you reminders for service for new bicycles and valuable coupons for discounts.

     Our "Ride Club" software system will keep track of your purchases during the year. For each purchase you earn 5% in Ride Club rewards which are issued twice annually with a time limit for redemption. Stop by soon and sign up for this fantastic program that lets us say "Thank You!" to all of our loyal customers.

"Growing Up BEACON"  Program
     Purchase a new Trek or Electra kids bike from us, and you can trade it in later for a larger size! Just bring the bike back within 3 years and we will give you up to 50% of the original purchase price (minus the cost of needed repairs) as a credit towards a new bike!

Bicycle Blue Book Certified Retailer Partner provides trade-in values for your used bicycle. We can assist in determining its value for purposes of TRADING IN or TRADING UP!

                                                       Images from our Northfield Store


About Us!

 BEACON Cycling & Fitness in Northfield, New Jersey, at 231 Tilton Road, located just half a mile East of the G.S. Parkway off Exit 36. is a huge 16,000 square feet Jersey Shore Bike Shop offering only the best in quality bicycles, bicycle parts, accessories, bicycle clothing, bicycle helmets, bicycle trailers, cycling shoes, car racks and cargo boxes and has quick impeccable bicycle service. We also have the TREK Precision FIt for a custom fit on any bicycle contained in a Fitting Studio offering 3 levels of professional fit for the cycling enthusiast. There are clothing lines from Pearl Izumi, Endura,Castelli, Garneau and Bontrager as well as cycling and running shoes for triathletes. BEACON Cycling has car/vehicle racks for bikes, skis and kayaks and a complete cargo box selection from THULE.

       We appreciate all of our great customers for making us a Top 100 Bicycle Retailer and one of America's Best Bike Shops! With our best selling bicycle lines from TREK, SANTA CRUZ, SCOTT USA, RALEIGH and ELECTRA, plus awesome BMX Bikes from REDLINE, and more.  We hopefully, will continue to be a nationally recognized bike dealer.  Please visit us soon.

  Thank you for your support!

Sign up for our Newsletter